INTRODUCTION From its humble beginnings
to its current position as one of the fastest-growing franchises in the world, Candy
Bouquet International has consistently operated under McEntire's philosophy, which, she
says, is shared by all franchisees. "Jay McEntire, my husband and mentor, has always
said, 'If you get greedy, you lose,' " she says. "We're a profitable company,
but we're not greedy. Our franchisees know they're not paying for a lot of corporate
frills. Candy Bouquet was founded in 1989 in McEntire's garage. Today, the typical Candy Bouquet store is a full-scale chocolate and candy retail operation, although some operate successfully as homebased businesses. Some franchisees operate exclusively as Candy Bouquet, others run this franchise in conjunctions with a floral shop or other retail outlet. With over 510 stores in 48 states and 35 other countries in 2001, the company's growth pattern is strong and steady.
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